We all talk about marketing strategies and sales strategies but who thinks about branding and design strategies? Design agencies, that’s who. It’s all well and good to develop ways to get your potential customers to notice you but if they don’t find your brand appealing, it’s all for nought. Getting the right look and feel to everything you are putting out with a plan for how, when and why this will be implemented is essential to marketing success.
2. Brand Consistency
Having a consistent brand does not mean everything you put out is roughly the same colour and has the same logo on it. If you have the exact same shades of all the colours you use in addition to a wide variety of small details being the same throughout all your branding, it will create a professional image and make your brand more easily recognisable.
3. Brand Audit
Is your brand doing what you want it to? Is it appealing to exactly the sort of customers you want to attract? Are you using the right colours to adequately reflect your brand’s identity? Is your logo effective? We can perform an audit to answer these questions for you.
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