Menus and other website navigation features are one of those elements that can look dated or clunky if designers aren’t clever with how they use them but, if they’re too clever, they risk making moving around the site difficult which is a real no-no for user experience. Fortunately, good designers know how to use icons, drop down menus and other devices to balance these two requirements to create beautiful and practical websites.
The trap some designers fall into is they use the most fantastic looking pictures, illustrations and icons they can that fit in with the company’s image but don’t really adequately show what the company does so visitors are left confused when they visit the site. As using professional photography is preferable to using stock images, if possible, the photos designers use need to be planned well in advance to look great but make it clear what the company is offering immediately as website users are notoriously impatient in this respect. It’s the same rule with infographics, illustrations and icons: if they aren’t clear, it doesn’t matter how good they look.
Subscribe to our newsletter and stay updated: