In-depth discussions allow us to discover as much as possible about the business, the customers they would like to connect with and what they would like their brand to achieve in addition to any specific likes and preferences.
The initial brand ideas such as logo designs, colour schemes, fonts, imagery etc are collated and the client has the chance to see exactly what they like, what they don’t like and what they would like done slightly differently.
Once the initial brand ideas are approved, we can start getting to the specifics of colour shade choices, where they should be used, logo lockups for different settings, how certain fonts should be used and the overall look of the brand.
We create extensive brand guidelines to make sure colours, fonts, imagery, logos, style and tone of all the branding used across any media remain consistent both online and offline.
Once we have brand guidelines to work from, we can create branded material for the company’s website, social media channels, print media, promotional items and anything else use to promote the business.
Once we have created a brand, we can support the business going forward in maintaining and evolving it by creating marketing material that perfectly fits the brand such as flyers, infographics, social media imagery etc.