Our workshops help business owners to focus their vision of their brand to get to the heart of what they want to achieve and how they can create a brand that achieves it. By using methods and ways of thinking rooted in psychology, we can use the real reasons why people buy from certain brands to create brands which appeal to people on a number of levels.
Very few businesses offer a product or service that is completely unique so companies use their brand to stand out from the competition and attract customers. To do this successfully, you need to begin with a very clear vision of your brand; what it stands for, what it is trying to say, what its values are and who it is trying to reach. In our workshops, we ask the right questions to help you define your brand’s identity and message.
Universal appeal is impossible. People of different ages, living in different places and doing different jobs will respond to different things. This is why it is so important to establish who you are trying to sell your products/services to so you can create a brand that speaks to them. When you work with us, we look at what you’re selling, who you are, who your brand values are likely to align with and then give you ideas to help you create a brand to express all this in a way that appeals to the specific demographic most likely to want to buy from you.
Once we’ve established what you want to say and who you want to say it to, we can help give you ideas on how to say it. This is where our background in psychology is helpful because communicating with your audience is about showing who you are and what you do rather than telling. We can help you develop ways to use colours, shapes, images, tone of voice, logos, icons and fonts to express your brand message in a way that appeals to your ideal customer.
By the end of the workshop, you should have a very clear vision of your brand in terms of what it stands for, what your brand values are and who your target market is. We will help you produce a document which lays all this out very clearly along with practical suggestions on how to execute your brand in terms of colours, logos, fonts and the overall look of your brand. It should be everything you need to either hand over to a digital agency to create your brand or to continue developing it yourself by putting those suggestions into practice.
You will have a clear;