1. Not Mobile/Tablet Friendly
Last year over 50% of all websites worldwide were viewed on mobile phones. Between November and January last year, 51% of all online purchases in the UK were made on mobile phones or tablets. If your website is not optimised for mobile phones and tablets, i.e. the writing looks really small so you have to zoom in to read it properly, you could be missing out on all that internet traffic because, not only does it not look great when your website isn’t mobile friendly, it also gets penalised in its ranking on Google.
2. Looks Dated and/or Not on Brand
Dated websites look dated. It sounds obvious, but the look and feel of a website is something that can look outdated very quickly and, because consistency is so important in branding, if your brand image has moved on and left your website behind, it can damage your brand reputation.
3. Lack of Enquiries
Is your website just there? Are people only using your website to get your phone number or check your opening times? If no one has made an enquiry through your website or mentioned that they found you through your website, it’s probably not doing its job. Definitely time for an update.
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