Output
Having the right logo was really important to get this brand’s message across so we took the idea of water invoked by their name to create the feeling of calm and flowing with a repeated pattern. We used overlapping circles to represent connection and harmony with a circle in the middle to represent the way Thames Skin Clinic centres its patients. Circles also invoke a sense of movement and enhancement as they have no beginning or end.
Thames Skin Clinic’s website was designed to be as clear and easy to use as possible. Not only did we use the blue, taupe and white colour scheme to give the impression of water, nature and calm, we used a simple layout and an easy to navigate menu bar to make it easy for users to find information. We used imagery, video, before and after photos and FAQs to make the clinic’s extensive range of treatments easy to understand and simple for users to access.