Before starting to design a website, we find out exactly how our clients want to use their website, who they’re trying to reach and what they want them to do when they get on the website. We look at their competitors’ websites to find the best way to position their website in the market.
To ensure the website does what our clients want it to, we plan out the best pages for it to have based on how they want their customers to use the site and to help SEO. Similarly, we plan how it will be laid out, which images it will have, what the copy will include as well as its tone of voice to fit their brand.
Once we have all the elements of the website planned out, we create a workup of the website so our clients can see exactly what it will look like. Any final changes can be made at this stage to ensure it is exactly what the client wants before we pass it on to our development team.
Our expert web development team create the website just as the design team specified and ensure it all works the way it should. They also put all the SEO features in place to help the site rank well on search engines.
When the website is fully tested and everything is as the client wants it, we launch it and help our clients to make the most of it with advice on further SEO activity, social media and other marketing strategies to drive traffic to the brand new website.