With an incredible story that has taken him from being a homeless boy on the streets, to being awarded an OBE for his services to the digital industry, Mike needed a brand image that portrayed his expertise without taking away from his personal story and motivations.
Capturing a story
Our brief was to bring his three key personas to life both visually and technically, allowing the different channels of his work and passions to be accessible to his audience and to encourage engagement in his professional, personal and charity activities.
A digital biography
We guide the user from persona to persona, by using smooth transitions which creates a sense of calm, that reflects Mike’s ethos to life and business. Driving user engagement via social links and data capture; we’ve a created a site that delivers beauty and brawn.